Globo to Launch Soccer-Themed, Vertical Microdrama ‘Quando O Coração Entra Em Campo’ in August (EXCLUSIVE)

Microdrama production in Brazil is rapidly expanding with Indie Tele Tele to roll out in June as the first Brazilian platform dedicated to microdrama distribution

By Marcelo Cajueiro

Marcelo Cajueiro

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RIO DE JANEIRO, Brazil — Local giant Globo’s streamer Globoplay aims to launch in August, right after the FIFA World Cup in the U.S., Mexico and Canada, vertical microdrama “Quando o Coração Entra em Campo”, featuring a soccer player who makes the preliminary list for Brazil’s national team for the Cup, Samantha Almeida.

The original production of Globo’s Estúdios Globo is due to be lensed in June and will have 50 episodes of approximately two minutes. Casting is in course.

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