Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Oct 11, 2026 12:33pm PT Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

By Rafa Sales Ross

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Rafa Sales Ross

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'To Love Is to Care' Courtesy of Globo

Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market marks Globo’s introduction of the telenovela to the international market following a successful run in its home country.

“To Love Is to Care” is created and written by veteran Carrasco, an Emmy winner for his hit series “Hidden Truths.” Carrasco created the novela with Claudia Souto, with renowned director Amora Mautner taking over the artistic direction.

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