The strategic partnership is dedicated to developing Brazilian-born non-scripted entertainment brands with global potential, allowing co-development from the very beginning
Plus IconAnna Marie de la Fuente
@adelafuente1 See All
(l-r) Amauri Soares, Globo, Nani Freitas, Endemol Shine Brasil and Laurens Drillich, Banijay Latin America Credit: João Cotta/Globo, Endemol Shine Brasil, Banijay Latin America Brazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance.
The ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.
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