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The lead-up to “The Devil Wears Prada 2” has been more of a product push than a press push — fitting for a film centered on the fashion industry. In the weeks leading up to its May 1 release, the film has touted partnerships with Tresemme, Tweezerman, Loreal, Grey Goose and more. While I don’t necessarily see the need for a branded version of hairspray or “cerulean” vodka, I am charmed by a new line of graphic tees inspired by the original film.
Amazon released today its official “Devil Wears Prada 2” merch storefront, stocked with t-shirts donning the film’s most iconic lines such as “Girdle Your Loins,” “Florals? In Spring? Groundbreaking.” and “Please bore someone else with your questions.” The new drop also includes themed mugs, coffee tumblers, pillows and phone cases.
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