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Rebecca Rubin
Senior Film and Media Reporter
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20TH CENTURY STUDIOS Who says young people don’t go to the movies?
During the pandemic, Hollywood worried that Gen Zers would never get into the habit of going to theaters, preferring streaming on their smartphones instead. But Gen Z is now the most active cinemagoing demographic, attending more films per year than their elders, according to a new Fandango study. They’re also spending more per visit on concessions and on premium format screens like Imax.
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