Presentation startup Gamma has acquired Accel-backed design startup Lica in a bid to build out its own design research lab, TechCrunch has exclusively learned. Lica’s co-founders will lead the effort.
Lica started off as an app that could turn screenshots and recordings into project presentations and videos. Founded by Priyaa Kalyanaraman and Purvanshi Mehta in 2023, the company a year later raised $4 million from investors including Accel, South Park Commons, and Village Global. Over the past couple of years, it has focused on working with e-commerce sites to create marketing videos that adhere to brand guidelines.
