From ‘World of Warcraft Forever’ Surprise to Le Sserafim, Simu Liu and T-Pain Appearances, How BlizzCon 2026 Set the Stage for Blizzard Entertainment’s Next Era

Nov 6, 2026 6:00am PT From ‘World of Warcraft Forever’ Surprise to Le Sserafim, Simu Liu and T-Pain Appearances, How BlizzCon 2026 Set the Stage for Blizzard Entertainment’s Next Era

By Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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Back in September, Blizzard Entertainment held its fan convention BlizzCon for the first time since 2023, just after Activision Blizzard was acquired by Microsoft in a blockbuster $69 billion transaction, which signaled a renewed investment in gaming by the software giant, from Sept. 12 to the 13.

BlizzCon drew 35,000 in-person attendees to the Anaheim Convention Center and racked up 12.5 million live viewers for the event. Less than two months later, Blizzard is celebrating the launch of “World of Warcraft Forever,” a title first announced on stage during the live show in September to much fanfare.

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