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From Snooki to Spielberg: How New Jersey Reinvented Itself Into Hollywood’s Hottest Production Hub

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CitrixNews Staff
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From Snooki to Spielberg: How New Jersey Reinvented Itself Into Hollywood’s Hottest Production Hub
PATTERSON, NJ - NOVEMBER 03: Anthony Ippolito is seen filming at the "I Play Rocky" set on November 03, 2025 in Patterson, New Jersey. (Photo by Jose Perez/Bauer-Griffin/GC Images) GC Images

When Peter Farrelly was deciding where to shoot “I Play Rocky,” the story of the making of the 1976 Sylvester Stallone classic, he knew that he couldn’t afford to film it in Philadelphia, where the original movie unfolded. Pennsylvania doesn’t offer much in the way of production incentives, and Farrelly was counting on generous tax credits. So he reconciled himself to filming the underdog drama in Atlanta or Sydney, which could fill in for the City of Brotherly Love.  “I’ve shot a lot of movies in Georgia and Australia, and I loved the crews there,” Farrelly says. “But those places just don’t have the same feel as the Northeast.” 

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