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Halloween is falling on a Saturday this year, and Gen Z is apparently looking to make a weekend of it. According to new data from Airbnb, searches for Halloween weekend stays have jumped nearly 45% among Gen Z travelers compared to last year, as younger vacationers look for more elaborate — and occasionally haunted — getaways.
Overall searches for the Oct. 30-Nov. 1 weekend are up nearly 15% year-over-year, while wishlists with Halloween-inspired titles have increased almost 60%. Salem, Mass., perhaps unsurprisingly, ranks as the most popular trending U.S. destination for the holiday.
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