French Startup IPFC Unveils AI Rights Model to Protect and Pay Creators

By Elsa Keslassy

Elsa Keslassy

International Correspondent

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In the run up to the Cannes Film Festival, French entrepreneurs Emmanuel Lipszyc and Thomas Cohen have launched IPFC, an ambitious new startup aiming to protect and monetize creative IP consumed by generative AI systems.

Their model draws inspiration from rights management orgs such as SACEM, the French society of authors, composers and publishers which collects royalties and distributes them to creators. 

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