French President Emmanuel Macron Calls on YouTube to Finance Content and Warns of Growing Threat to Cultural Model (EXCLUSIVE)

Macron said the Lumière Summit in Saint-Paul-de-Vence was deliberately being held at a moment of dramatic upheaval for the entertainment business, from the growing dominance of YouTube and TikTok to AI.

By Elsa Keslassy

Elsa Keslassy

International Correspondent

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French President Emmanuel Macron said the Lumière Summit in Saint-Paul-de-Vence, which he co-chaired with South Korean President Lee Jae Myung on Monday, was deliberately held at a moment of dramatic upheaval for the entertainment business, from the growing dominance of YouTube and TikTok to AI and media consolidation.

Speaking to Variety at the event, he pointed to the growing power of YouTube, TikTok and other social platforms as one of the reasons the timing was right for the landmark gathering devoted to the future of cinema and the moving image.

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