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Brian Steinberg
Senior TV Editor
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Courtesy of Variety Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues.
Amazon will give advertisers the chance to buy up programmatic advertising inventory from Red Seat via its demand-side platform, the latest in a series of similar alliances media companies have been striking in recent months. Amazon has unveiled similar agreements with companies including Disney, Roku and Netflix, among others, over the past year.
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