Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All
Cheyne Gateley/VIP Advertisers are accustomed to getting quick info on how many people their commercials reach on TV day after day. Now Fox hopes to give them speedy data about something that many marketers consider even more important.
Fox and iSpot, one of a group of measurement-technology upstarts, are expanding their partnership to include data that tells sponsors whether their commercials resulted in meaningful business “outcomes,” such as the purchase of a movie ticket or a visit to a car showroom.
Related Stories
![MCU Surprise: ‘VisionQuest’ Finale Teases the Return of [SPOILER] in ‘Avengers: Doomsday’](https://variety.com/wp-content/uploads/2026/08/vision.jpg)
