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Brian Steinberg
Senior TV Editor
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Courtesy of Toonstar Fox‘s new offer to advertisers may get Madison Avenue a little animated.
Fox, known for Sunday-night fare like “The Simpsons,” “Bob’s Burgers” and “American Dad!,” wants to give marketers more cartoonish content to work with, whether it be an original animated short or series or a new piece of “branded content” devised in collaboration with the sponsor. To do so, Fox has struck a partnership with Toonstar, a production outlet that creates high-quality animation much faster than the stuff that is produced for some of the network’s popular series.
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