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Former CW Bosses Dawn Ostroff and Mark Pedowitz Look Back at the Network’s First 20 Years

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CitrixNews Staff
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Former CW Bosses Dawn Ostroff and Mark Pedowitz Look Back at the Network’s First 20 Years
Sep 30, 2026 8:30am PT Former CW Bosses Dawn Ostroff and Mark Pedowitz Look Back at the Network’s First 20 Years

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Michael Schneider

Executive Editor

franklinavenue See All Arrow -- "Lost in the Flood" -- Image AR422b_0381b.jpg -- Pictured: Stephen Amell as Green Arrow -- Photo: Katie Yu/The CW -- © 2016 The CW Network, LLC. All Rights Reserved. Supernatural -- "Unhuman Nature" -- Image Number: SN1407c_0257b.jpg -- Pictured (L-R): Misha Collins as Castiel, Jensen Ackles as Dean and Jared Padalecki as Sam -- Photo: Cate Cameron/The CW -- © 2018 The CW Network, LLC All Rights Reserved Supergirl -- "Mr. & Mrs. Mxyzptlk" -- SPG213b_0039.jpg -- Pictured (L-R): Melissa Benoist as Kara/Supergirl and Peter Gadiot as Mr. Mxyzptlk -- Photo: Dean Buscher/The CW -- © 2017 The CW Network, LLC. All Rights Reserved Katie Yu / Cate Cameron / Dean Buscher

When Warner Bros. and CBS announced the merger of the WB and UPN on the morning of Jan. 24, 2006, the industry was shocked. There had been no rumblings that it might happen, as the two sides behind the deal somehow managed to keep it a secret.

“Even then there weren’t many surprises that you could really pull off,” says Dawn Ostroff, who was president of UPN, and after the merger, became the CW’s entertainment president. “Nobody expected it. Those two networks had been competitors for 10 years, going after the same audience and had really been at each other’s throat. People were astonished!”

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