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Michael Schneider
Executive Editor
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Katie Yu / Cate Cameron / Dean Buscher When Warner Bros. and CBS announced the merger of the WB and UPN on the morning of Jan. 24, 2006, the industry was shocked. There had been no rumblings that it might happen, as the two sides behind the deal somehow managed to keep it a secret.
“Even then there weren’t many surprises that you could really pull off,” says Dawn Ostroff, who was president of UPN, and after the merger, became the CW’s entertainment president. “Nobody expected it. Those two networks had been competitors for 10 years, going after the same audience and had really been at each other’s throat. People were astonished!”
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