Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.
For New Car Brands, the Path to Success Is Littered With Flops
Originally reported by New York Times. Read the full story at the original source.
Related Articles
Robinhood Bets Again on a Public Venture Capital Fund
The trading platform raised $200 million for a second publicly traded vehicle to let ordinary investors buy into private...
Selena Gomez sued for alleged fraud over mental health company
Image source, AFP via Getty ImagesByOsmond Chia, Business reporter and Lucy Hooker, Business ReporterPublished28 minutes...
Running dry: drought-hit UK sporting venues and parched pitches – in pictures
With the UK experiencing the driest summer on record, we look at how the weather is affecting the pitches and courses ac...
Gone in 20 Minutes: Half-Off Sushi Draws Throngs to New York’s Japanese Markets
At a proliferating number of stores, discounts on items like sushi are offered after 8 p.m. To get the best meals, you h...