Fitness influencers linked to wellness brand helping run illegal steroid market on Telegram

Ambassadors for Gencore Global directed followers to Telegram channels promoting steroids, prescription medicines and experimental peptides

• ‘I felt dizzy’: body builder recalls how drug abuse caught up with him

• UK becoming ‘wild west’ for experimental peptides, expert warns

Fitness influencers who publicly represent a global wellness brand are involved in running an illegal steroid market on social media, the Guardian can reveal.

Gencore Global presents itself as a UK-based health and wellness company and has recently appeared at FitXpo North West, a fitness event in Greater Manchester. It has also sponsored a racehorse, launched a UK combat sports and influencer boxing promotion, and is set to attend the National Running Show in Birmingham next year.