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Brian Steinberg
Senior TV Editor
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Courtesy of LinkedIn Fernando Mendoza isn’t expected to turn up at the NFL Draft, but he will be spotted in a commercial tied to the annual event.
Like many of its users, LinkedIn hopes to make a few new connections. Working with Mendoza, a top draft pick who has shown a proclivity for using the careers-focused site, can only help.
Starting Thursday, during ESPN’s coverage of the annual unveiling of team picks for young football players, the networking site will run a spot showing Fernando Mendoza, the Indiana Hoosiers quarterback, announcing via LinkedIn that he’s gotten a new job – working for a professional football team. Previously, the athlete’s LinkedIn page told visitors that he was “Open to Work.”
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