‘Fastest refund guaranteed’: UK travel firms compete for custom with unlikely selling points

In an unsettled world operators aim to entice jittery holidaymakers with simple pledges, from cancellations to surcharges

Forget the best infinity pool or alluring sea view: travel firms are now competing for the summer holidaymakers’ pound with pledges of the least likely cancellation – or the fastest refund.

Airlines and travel companies have been vying to announce fresh commitments to reassure jittery consumers, who are booking flights ever later since the start of the US-Israel war on Iran.