Charlie Stubbs / BBCDan James says he cutting back on things that he wouldn't normally cut back on, so his family can afford the price increasesFamilies in Shropshire are worried about the cost of living to the point that one woman is "eating cereal for breakfast, dinner and tea" because that is all she can afford.
Bills including council tax, water, internet and broadband have increased, alongside the cost of food shopping and petrol.
It comes as Prime Minister Sir Keir Starmer addressed the nation, on 1 April, and said the Iran conflict would impact prices in the UK - but action was being taken to ease the cost of living.
Parents in Telford said they do not know where to turn, due to the skyrocketing prices.
Dan James, from Telford, said the Easter holidays are an extra challenge.
"It's really hard to get by sometimes, even if you're on a good wage," James said.
"You have to cut back on certain things to make room to afford other things, and now it is Easter, I have got to keep a young child happy and she wants to do things, and sometimes you just don't have the money to be able to do it.
"Families get hit with a lot of it, just rising taxes, wages going up, really small things like petrol is a big issue now."
Charlie Stubbs / BBCLisa Hirst, from Birmingham, said she's having to help her adult daughter, even though she struggles herselfKaren Fear, who's also from the town, said she's been left in such a position where she's working three jobs and still can't afford to live.
"I am paying 20% tax and they're not even full-time jobs, they're part-time jobs," Fear said.
"You can not afford to live. I'm living on breakfast cereal because it's cheaper for me to go and buy a box of breakfast cereal and have that for breakfast, dinner and tea."
"It is just a nightmare, it is scary."
Families said it is not just limited to Shropshire, but it is a nationwide issue.
Lisa Hirst, who is from Birmingham, said her council tax has gone up by £10 a month, even though she 'hasn't had her recycling cleared for twelve months.'
"My income hasn't gone up £10 a month, so where's it coming from?" she said.
"I used to shop on my own, so I shop for myself. [With] £40, I used to struggle to fill a basket, whereas now you're probably putting 10 items and you're over that."
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