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European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal

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CitrixNews Staff
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European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal
Mar 24, 2026 5:19am PT European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal

The downturn was one of five trends discussed by the European Audiovisual Observatory, Maipo Film's Synnøve Hørsdal and Intaglio Films' Robert Franke at an opening session to the Series Mania Forum's conference strand on Tuesday

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Ed Meza

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See All Series Mania Series Mania in Lille Credit: Arnaud Loots

The European TV market has seen a “trend reversal” in the past four years resulting in a drop in production accompanied not only by a lower number of episodes per season but also shorter episodes overall, according to the latest data from the European Audiovisual Observatory, presented on Tuesday at Series Mania in Lille, France.

Discussing “Key Trends in TV and VOD Markets,” Agnes Schneeberger, TV and VOD markets analyst at the European Audiovisual Observatory, said the trend reversal followed “uninterrupted growth that peaked in 2022.”

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