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Brian Steinberg
Senior TV Editor
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Courtesy of Marvel Studios The Vision, the Marvel super-hero, must tackle two important missions on Sunday.
Not only does the character have a new streaming series on Disney+ that needs promotion, but he’s been tapped by Disney sibling ESPN to lend some pizzazz to Sunday’s telecast of ElClásico, the fierce soccer match-up between Barcelona and Real Madrid, which is being broadcast on ABC for the first time.
In a bid to get more people interested in the event, ESPN and Marvel Studios devised an intriguing collaboration that will include a 30-second promo voiced by Paul Bettany, the actor who has long played Vision in various Marvel films. A Q&A with the actor focused on soccer, has been distributed across ESPN’s FC social platforms, and a “motion poster” dropped on ESPN FC’s Instagram and TikTok Stories, as well as ESPN Deportes’ Instagram Story.
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