Social media platform X swiftly backtracked on its announcement regarding new rules for creator monetization, which had focused on payouts based on engagement from a creator’s local audience.
Late Tuesday, X Head of Product Nikita Bier announced that, starting Thursday, the platform will change its policy around payouts and will give more emphasis to impressions from the poster’s region. His rationale was that the platform should disincentivize gaming the algorithm by posting about the U.S. or Japan to gain the attention of those larger audiences.
