Electronic Arts’ ‘EA Sports FC,’ ‘College Football’ Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)

By Jennifer Maas

Jennifer Maas

TV Business Writer

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Video game publishing giant Electronic Arts has set a multiyear deal with Visa for in-game rewards and experiences and real-life activations for its “EA Sports FC” and “EA Sports College Football” franchises.

“EA Sports” will develop tailored content and immersive experiences for the partnership, which EA and Visa says will “feel organic, premium and contextually relevant, leveraging dynamic technology designed to enhance gameplay without disrupting the experience.”

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