Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)

By Naman Ramachandran

Naman Ramachandran

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India’s queen of television Ekta Kapoor is betting that Indian viewers walking away from appointment television will still watch long-running fiction, just on YouTube‘s terms.

In an interview with Variety, the Balaji Telefilms Ltd. joint MD, and Gunjan Soni, YouTube’s managing director for India, break down the partnership between the two companies, under which Balaji will launch five original shows spanning 200 episodes exclusively on YouTube.

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