As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions that allow users to set its no-AI search experience, noai.duckduckgo.com, as their default search engine.
Once enabled, users will be directed to the company’DuckDuckGo’s AI-free search page, where there are no AI-assisted answers, no chat prompts, and fewer AI images in the search results, the company claims. The extensions are currently available for Chrome and Firefox users. Meanwhile, people who have switched to the DuckDuckGo web browser already have their AI settings preserved, even if they clear their browser history.
