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Samsung is taking its latest Galaxy campaign to therapy.
The tech giant has tapped “Couples Therapy” star Dr. Orna Guralnik to lead “Switchers,” a new campaign that centers a counseling session on the anxieties around ditching a longtime smartphone.
The branded spots pair Guralnik with pairs of contrived couples such as “Summer House” star Ciara Miller and Dylan Efron, reality TV personalities Carl Schmidt and Aniya Harvey and former NFL players Nick Foles and Clay Matthews, who work through tech-centered issues such as “brand loyalty,” “group-chat fears” and the “perceived hassle of transferring data between devices.”
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