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Rebecca Rubin
Senior Film and Media Reporter
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Courtesy Sony/Columbia Pictures What do you call a movie that takes place after the events of a previous film, features the same characters and has the same creative team?
That’s not the set-up to a joke; it’s a real question that’s plaguing marketing executives at studios. As audiences grow wary of Hollywood’s tendency to revisit and recycle, words like “sequel” and “reboot” have become taboo.
It’s no secret that the entertainment industry relies on remakes, spinoffs and prequels to survive. This month’s “Scary Movie,” the sixth installment in the horror-parody franchise, just riffed on this very notion, branding itself a “rebootquel.” So why is Hollywood so sensitive to these terms?
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