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Brian Steinberg
Senior TV Editor
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Getty Images; Courtesy of Disney Disney is going long on short-form content.
The entertainment giant struck an alliance with TikTok that will have creators on the popular quick-hit video service making shorts tied to characters and stories from Marvel, Pixar, Star Wars, FX and more. The resulting pieces from creators who opt-in to the program will be available on both TikTok and on Disney+ in the form of “Verts,” the company’s vertical video products.
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