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Disney Store’s upcoming collections are traveling from a galaxy far, far away.
The retailer will officially kick off its 2026 “May the 4th Be With You” campaign with a slate of new merchandise collections and a monthlong rollout of weekly product drops timed to the “Star Wars” holidays.
The centerpiece is the Disney Store’s May the 4th Logo Collection, a seven-piece assortment spanning apparel and accessories splashed with franchise iconography such as the Darth Vader helmet, Stormtrooper armor and Lightsabers. The collection launches April 4 on DisneyStore.com, followed by an in-person debut at Disney Parks on May 4.
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