Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

By Corbin Bolies

Corbin Bolies

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Months after its OpenAI deal fell through, Disney has found a new way to make use of AI.

The company’s Imagineering Research & Development unit is using Adobe’s Firefly Foundry, the commercial version of Adobe’s AI model designed to protect a brand’s intellectual property, to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions. The Firefly models so far have been trained on franchises such as Frozen, Cars and Lilo & Stitch, and they’ve helped Disney Imagineers turn sketches into fully rendered 2D concept art along with turning 2D renderings into 3D prototype models, according to the companies.

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