Disney and Macy’s Release Limited-Edition Product Capsule to Celebrate 100th Thanksgiving Day Parade

By Oscar Hartzog

Oscar Hartzog

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This year will mark the 100th Macy’s Thanksgiving Day parade, a New York City tradition that’s almost as integral to the holiday as turkey. To celebrate the parade’s centennial, Macy’s has partnered with frequent collaborator Disney for a Sorcerer’s Apprentice Mickey balloon — and a limited edition product capsule.

The new Macy’s x Disney capsule collection is primarily inspired by the Sorcerer’s Apprentice Mickey balloon, which sees Mickey Mouse dressed in the wizard garb he wears in Disney’s Fantasia (1940). Macy’s tapped several brands to help create the 30-piece collection, including Citizen, Crocs, Hallmark, Loungefly, Super Smalls, and Swarovski, which came up with a range of clothing, jewelry, decor, and toys. 

The Macy’s Disney Sorcerer’s Apprentice Mickey capsule is live now at Macys.com, while supplies last, and prices range from $20 to $395. 

Macy’s Disney Sorcerer’s Apprentice Mickey Capsule

$20+

Shop while supplies last

More pieces from Macy’s and Disney are expected to drop this fall ahead of the 100th Thanksgiving Day parade. The two brands have a longstanding relationship when it comes to the world’s largest parade, with a Mickey Mouse balloon first making an appearance in the celebration in 1934. Since then, several famous Disney characters have been re-imagined as massive balloons for the parade. 

If you’re a die-hard Disney fan or a collector — or you’re looking to buy a gift for one this holiday — check out the Macy’s Disney Sorcerer’s Apprentice Mickey capsule is well worth shopping before anything sells out. See the full collection here, or shop some of our favorites below.

Citizen Disney Macy’s Unisex Sorcerer’s Apprentice Mickey Watch

$395

We wouldn’t be shocked if this Citizen Mickey watch becomes a collector’s item.

Disney Macy’s Mickey Mouse Parade Balloons Sweatshirt

$55

This adult sweatshirt shows four Mickey Mouse parade balloons, as seen in Macy’s parades, including the upcoming Sorcerer’s Apprentice version.

Super Smalls Disney Macy’s Sorcerer’s Apprentice Mickey Glow-in-the-Dark Necklace

$29

Designed for kids three and up, this Super Smalls necklace features a cute glow-in-the-dark moon pendant with faux gem accents.

Disney Macy’s Women’s Sorcerer’s Apprentice Mickey Satin Pajama Set

$79

Get cozy in these satin PJs, which feature a low-key Mickey Mouse print all over.