Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All Add us as a Google Preferred Source
Add us as a Google Preferred Source 
Cheyne Gateley/VIP As media audiences fall apart, one analytics company hopes to knit some of them back together.
DataFuelX, a company led by former TV-sales executives is launching DFX Marketplace, a new way for advertisers to connect to commercial inventory across multiple publishers with a single point of entry. The company, co-founded by Dan Aversano and Michael Strober, two sales veterans who have between them logged stints in senior roles at places like WarnerMedia, TelevisaUnivision, and Nexstar Media, among other companies, launches its offer at a moment when advertisers find themselves hard-pressed to reach large groups of consumers across linear or digital.
Related Stories
