Creator Economy Dynamo Steven Bartlett Partners With Authentic Brands to Launch OBSN Brand Development Venture

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Rising entrepreneur Steven Bartlett has teamed with Authentic Brands to launch OBSN, a business venture designed to support creators and facilitate the development of consumer products and services built around top creators.

The deal calls for the partners to create a platform devoted to “providing news, analysis and live experiences for the creator economy” in addition to serving as a vehicle to help creators develop and manage a range of businesses.

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