Content Partners Expands Into Creator Economy, Launching Wonderloom Media With Ed Simpson, Acquiring Dr. Insanity True Crime Franchise

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Content Partners is extending its reach into the creator economy, teaming with media veteran Ed Simpson on the launch of Wonderloom Media. The venture is designed to partner with promising creators to help them expand their scale and scope of their media activity.

Wonderloom Media has made its first acquisition, buying the popular YouTube true-crime channel Dr. Insanity, which counts more than 5 million subscribers. Content Partners, which began 20 years ago as a creative rights acquisition platform, is well-positioned to help creators gauge their true value in emerging and traditional media platforms. Simpson, a longtime executive with producer and entrepreneur Brent Montgomery, serve as CEO of Wonderloom.

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