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Color TV, Morning News and Late-Night: NBC Has a History of Firsts in Broadcasting

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CitrixNews Staff
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Color TV, Morning News and Late-Night: NBC Has a History of Firsts in Broadcasting
Jun 10, 2026 10:30am PT Color TV, Morning News and Late-Night: NBC Has a History of Firsts in Broadcasting

A retrospective look at key milestones for NBC as the media pioneer celebrates its centennial

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Cynthia Littleton

Business Editor

@Variety_Cynthia See All TODAY -- Pictured: Dave Garroway on set during the taping of the first episode of the TODAY Show on January 14,1952. (Photo by NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images) NBC Newswire/NBCUniversal via Ge

The first-to-market advantage is built right into the name: the National Broadcasting Company.

NBC was created a century ago amid the maelstrom of a mid-1920s gold rush that emerged around the cutting-edge technology of radio broadcasting.

The pages of Variety in that era were filled with stories about new radio sta- tions signing on and others quickly going out of business. It wasn’t long before we were reporting extensively on legal skirmishes around copyright concerns, music royalties and charges of monopolies leveled against the biggest players in radio — including Radio Corp. of America, AT&T and Westinghouse Electric Corp.

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Originally reported by Variety. Read the full story at the original source.