COL Group, Virtue Asia Team for Southeast Asia Microdrama Brand Push

By Naman Ramachandran

Naman Ramachandran

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V47 Entertainment’s specialist agency Virtue Asia has struck a deal with China-listed microdrama company COL Group to develop and distribute brand-funded entertainment across Southeast Asia, the companies announced on the sidelines of the APOS conference in Bali.

Under the partnership, Virtue Asia and COL will work together to package opportunities for regional marketers across microdrama, vertical video and mobile-first narrative entertainment. Formats on offer will include original brand-enabled microdrama series, sponsorship of existing vertical properties and bespoke creator-led activations. The collaboration will cover Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam, with initial campaigns to be announced in the coming months.

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