‘Cocomelon’ Studio Moonbug Aims to Debunk Concerns About ‘Addicting’ Content, Releasing UCLA-Researched Media Guide: ‘We’re Super Diligent Throughout Our Process’ (EXCLUSIVE)

Jun 9, 2026 8:00am PT ‘Cocomelon’ Studio Moonbug Aims to Debunk Concerns About ‘Addicting’ Content, Releasing UCLA-Researched Media Guide: ‘We’re Super Diligent Throughout Our Process’ (EXCLUSIVE)

By Selome Hailu

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Selome Hailu

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Courtesy of Moonbug

The producers of “Cocomelon” have heard your concerns. But Moonbug, the studio behind the popular preschool series, doesn’t buy into the common critique that its programming is overstimulating or addictive.

As such, Moonbug recently announced a partnership with UCLA’s Center for Scholars and Storytellers, a nonprofit research center focused on children’s entertainment. As exclusively reported by Variety, the center analyzed the company’s slate and practices alongside peer-reviewed research on early childhood learning before developing a set of four core learning principles to be applied across “Cocomelon,” “Blippi,” “Little Angel” and more. Mooonbug published those principles on its website on Tuesday, hoping to prove a commitment to healthy and educational content.

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