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Pat Saperstein
Deputy Editor
@Variety_PatS See All
Jeffrey Greenberg/Universal Imag CMX Cinemas has acquired select iPic theater and restaurant locations in Texas, Georgia, Florida, Maryland and New Jersey. The locations will continue to operate under the iPic name, offering dine-in cinema experiences, luxury seating and chef-driven food and beverage offerings, according to CMX.
The deal adds nine iPic locations to the CMX Cinemas portfolio including restaurant concepts The Tuck Room Gastro Lounge, City Perch Kitchen + Bar and Serena Pastificio. “iPic has long stood for a distinctive moviegoing experience built on hospitality, premium comfort and culinary service,” said Rafael Munoz, Chief Executive Officer of CMX Cinemas. “As we welcome iPic into the CMX Cinemas portfolio, our priority is continuity for guests and team members. Guests should continue to experience iPic as iPic, with the same brand promise and elevated approach to hospitality.” The same employees teams in theater and restaurant operations will remain for continuity, CMX said. “This transaction is about more than theaters,” added Munoz. “It strengthens our position as a premium entertainment and hospitality company. By combining the strengths of CMX and iPic, along with these unique restaurant brands, we can continue delivering experiences that bring guests together for movies, dining and social occasions.” CMX will continue to honor iPic memberships, gift cards and rewards at the locations included in the transaction. Based in Miami, luxury theater chain CMX is a subsidiary of Cinemex and operates 30 locations with 299 screens.
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