CJ ENM, MBC Group Enter Long-Term Pact to Expand Korean Entertainment Across Middle East, North Africa, a ‘Natural Next Step’ (EXCLUSIVE)

By Marta Balaga

Marta Balaga

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MBC GROUP and CJ ENM have signed a long-term strategic partnership aimed at expanding premium Korean entertainment across the Middle East and North Africa (MENA), bringing together two leading media and entertainment groups with complementary reach across the region and Asia.

At the centre of the partnership is the launch of a dedicated Tving space on MBC Shahid. The branded space will provide audiences across MENA with a curated destination for premium K-content from CJ ENM, Tving and leading South Korean production studios.

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