By Brent Lang
Plus IconBrent Lang
Executive Editor
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Courtesy of CinemaCon When Johanna Greif was thinking about entering CinemaCon’s annual poster competition, she started by jotting down a list of things she associates with going to the movies. She thought about the smell of fresh popcorn, the way the marquee glows at night and the feeling of anticipation as the opening credits roll.
“It’s about connecting with people and sharing an emotional experience,” says Greif, who works as a graphic designer at the North Bend Theatre in North Bend, Washington. “Movie theaters are the one public place where you can openly cry and laugh and scream. There’s something about sitting in the dark and doing that with strangers.”
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