Cinema United Sets New Executive Promotions

By Tanya Fedak

Tanya Fedak

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Trade association Cinema United has appointed Amanda Martin to the newly created role of senior vice president of external affairs, also promoting Erin Von Hoetzendorff to vice president of membership and global affairs.

“As exhibition continues to evolve, Cinema United is evolving with it,” said Michael O’Leary, the president and CEO of Cinema United. “These two well-deserved promotions will allow us to strengthen our partnerships across the entertainment ecosystem, deepen our advocacy on behalf of all theatre owners and expand our engagement with international theater owners, ensuring that every constituency we serve has a strong voice within our organization. Amanda and Erin are critical to our success, and in these new roles, they will have even greater impact on the direction and future of Cinema United.”

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