Chris Guinness Leaving IMG After 30 Years, Barney Francis Named Chief Business Officer of Sports Marketing Agency

Apr 16, 2026 4:29am PT Chris Guinness Leaving IMG After 30 Years, Barney Francis Named Chief Business Officer of Sports Marketing Agency

By Todd Spangler

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Todd Spangler

NY Digital Editor

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Courtesy of IMG

IMG announced several senior-level executive changes as the sports marketing agency looks to establish a more centralized leadership structure.

Chris Guinness, IMG’s EVP, global head of commercial for rights, has decided to leave the company after more than 30 years in senior commercial roles. Guinness will step down from the role in July 2026, consulting for IMG through the end of this year.

Chris Guinness Leaving IMG After 30 Years, Barney Francis Named Chief Business Officer of Sports Marketing Agency

Todd Spangler

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