Charli XCX Somehow Found Time to Join Headphone Brand Nothing as Its First Global Ambassador

Jonathan Zavaleta

Contact Jonathan Zavaleta by Email View all posts by Jonathan Zavaleta May 12, 2026

Aidan Zamiri/Nothing

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Nothing has made a name for itself as an under-the-radar tech brand, but it doesn’t look like it will stay under the radar much longer. The London-based company announced that Charli XCX will be its first global ambassador, with the singer appearing in a campaign highlighting its headphones.

In addition to joining Nothing as an ambassador, Charli XCX also signed up as a shareholder, indicating that this partnership isn’t just a one-and-done photoshoot. In a statement, Charli wrote, “When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner.”

The campaign was shot by Charli XCX’s longtime collaborator Aidan Zamiri, and features her in a room “for five days,” highlighting the longevity of the headphones’ battery. While we have to assume she wasn’t locked in a room for a full work week, given how busy she’s been — in addition to soundtracking Wuthering Heights, she’s appearing in four movies this year and just released “Rock Music,” the first single for her anticipated post-Brat album — the spot is a convincing sell.

The Nothing (a) headphones, Charli XCX’s co-star in the campaign, were released in March of this year, and boast a retro-futuristic design with up to 135 hours of battery life with ANC off. In addition to the playful aesthetic, the headphones feature physical volume and playback controls for a more tactile experience.

The Nothing (a) headphones are the sequel to the brand’s flagship over-ears, which we tested last year. Beyond their bold look, Nothing’s earbuds and headphones have great sound quality and features, which is why they’re among our favorite AirPod alternatives and noise-canceling headphones.

You can check out the headphones below.