Microdramas are such a rage these days that nearly every kind of company in the attention economy space — be they dedicated microdrama apps, social media giants (TikTok and Instagram) or streaming services (Peacock, Amazon Prime, and India’s JioHotstar) — is building a product to tap the opportunity.
Character.AI, which lets people chat with customized AI avatars, is also tapping this budding market by producing its own microdramas using AI characters. But there’s an interesting twist that takes advantage of the company’s core product: Users older than 18 can chat with these shows’ characters, ask them questions, and even roleplay different storylines.
