Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs
Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.
The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for about 90% of its £1bn in revenues.
Continue reading...Originally reported by The Guardian. Read the full story at the original source.
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