From catwalk versions to online vintage finds, the workwear staple is being recast as a marker of laidback cool
In many wardrobes, the thick, checked shirt is usually found among the gardening clothes, or it might be worn as an extra layer on a bitterly cold day. But, in 2026, for the first time since the 90s, it’s becoming a bona fide fashion item.
Flannel shirts have recently been worn by fashion editors and stylists on the front row, by the models Adwoa Aboah and Emily Ratajkowski and the Manchester City manager, Pep Guardiola. Brands including Marni, Chloé and Chanel had versions in their recent shows. And more significantly, this week comes the much anticipated new series of the Gen Z drama Euphoria, stills from which show Jacob Elordi’s character, Nate Jacobs, wearing a Bottega Veneta “flannel” shirt made of leather. Originally from the spring/summer 2023 collection, and worn by Kate Moss on the catwalk, it costs £4,600 in the shops.
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