Care Bears, Beloved Children’s Property, Acquired by Authentic Brands Group (EXCLUSIVE)

By Brent Lang

Brent Lang

Executive Editor

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Authentic Brands Group has signed a definitive agreement to acquire the intellectual property of Care Bears, the cuddly residents of Care-a-Lot that became a merchandising and retail juggernaut and beloved children’s property. Financial terms of the pact were not disclosed.

The Care Bears were originally introduced in the early 1980s as a greeting card concept, before evolving into a global entertainment franchise that consists of plush toys and animated shows, movies and games. It has generated more than $12 billion in lifetime retail sales. The brand includes more than 100 bears, each representing a distinct emotion or expression which are illustrated by their belly badges, including Cheer Bear, Bedtime Bear, Tenderheart Bear, Birthday Bear, Funshine Bear and Grumpy Bear.

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