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Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions

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CitrixNews Staff
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Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions

Canva announced on Wednesday the dual acquisition of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. The financial terms of the deals were not disclosed. Canva says the acquisitions are part of its continued investment in AI and marketing infrastructure. 

Both companies were founded by Chris and Mike Sharkey, previously founders of vacation rental service Stayz, which was acquired by Fairfax Media. The pair will join Canva in leadership roles across the company’s AI and marketing technology teams.

Originally reported by TechCrunch