By Cynthia Littleton, Todd Spangler
Variety The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors.
During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice cream, soft serve and sorbets did brisk business all week. The sweet treats probably added to the general sense of optimism and excitement for the marketing, advertising, data and technology leaders who came to talk shop and compare notes at a time of massive transformation in virtually every business sector.
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